We’re so excited to finally reveal the newest addition to our wellness tracking line, Leaf Crystal.
Created with Swarovski® crystals, this smart piece of jewelry is now the most luxurious way to keep track of your wellness and ensure you’re always in style.
If you have a passion for fashion, and you love a sparkly detail to your outfits… this one's for you!
With over 400 Swarovski® crystals used to design it, the new Leaf Crystal bundle which includes a unique Crystal bracelet is the new must-have for women who want it all — fashion, function, and luxury.
As the face of our Be a Bella You campaign, we chose Izabel Kovacic. As a young entrepreneur, interested in beauty, fashion and wellness, we felt that she was the perfect choice to present our newest smart jewelry piece.
Izabel shared her excitement about the collaboration on her social media channel several days before the official product launch.
“My current lifestyle is heavily influenced by frequent travel and building my own brand, which often limits my commitment to the most important thing — health. That’s why my collaboration with Bellabeat came to me so naturally, through the values that drive us all — namely the love of beauty and the need for a healthy, balanced and more wholesome life.“
Izabel stated when announcing the news of the collaboration.
Preceding the launch, we had an exciting few days with a secret press dinner event where we first introduced the Leaf Crystal along with the recently launched Bellabeat+ membership.
The Spring Restaurant in London, a hot venue with such a unique atmosphere even Dua Lipa used it for her own launch event, was our choice for the evening.
As our products fit into a diverse selection of categories, we invited journalists from the tech, lifestyle, and fashion industries to test out the product and share their thoughts.
Leaf Crystal, with its elegant design and versatility of wear, delighted them. They were impressed by the unique Bellabeat+ subscription service that offers a diverse selection of at-home wellness exercises within the fitness, beauty and mindfulness categories, as well as educational articles on all things important for women.