One of the biggest challenges most of us face in life is how to successfully change your habits and build a healthy lifestyle, regardless of when you decide to do it. What can prove even harder is fitting that change into our life without having to sacrifice precious time or other things we love. We embarked on our mission with the idea to merge innovation in technology and design in order to develop products that will make a lifestyle change simpler and fun. Welcome to a new era in personal wellness.

When we are deciding on a new product or design, the solution always has to bring an answer to our main question – how will this provide our users with knowledge, support and guidance on their personal journey.Leaf Urban
Innovation in technology opened so many new possibilities in personal health tracking and management. We can now easily track and access accurate data on most of our relevant vital signs with the help of easy to produce sensors and devices.

However, we believe that while it is exciting, technology by itself does not have the power to make us healthier or more productive. It only has great potential when it is an integrated as part of an enjoyable and exciting experience. That is why at Bellabeat we strive to be so much more than just another “health tracker company”. We are dedicated to creating a brand with a mission to first and foremost inspire and support women as they embark on a personal wellbeing improvement journey.

Through our work as a team – our technology, design and content – we work to spread awareness and motivation in order to nurture our minds and bodies. This, consequently, provides us with energy and time to do everything else we enjoy. One of the things we especially love is design. It’s not just about the beauty. It’s about creating an ecosystem of tech powered products that don’t just work but are a joy to use. It’s about making technology easily accessible and an unobtrusive part of our style. With the help of design we’re turning the struggle to improve our health into an experience that is easy to incorporate into our daily lives.


Urska and Jelena


At Bellabeat we also believe that personal health and wellbeing are deeply connected with the health of our environment and society. Our individual bodies and minds are all just small parts of universal life on our planet and being aware of that is deeply rooted in our brand identity. Loving each other, respecting other forms of life and appreciating the environment are core values of our team and guidelines we respect when designing and creating our products. We strive to minimize our environmental footprint by reducing the use of plastic material in our products and plastic waste in our offices.

Urska Sršen, Co-founder & CCO


March 2, 2018

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  • Reply Carolyn Babcock April 26, 2018 at 12:16 am

    Thank you for your wonderful product!

    If you are committed to lowering your carbon footprint and promoting healthy eating choices, please include vegan recipes.

    Thanks again for making technology so personal!

    • Reply Bellabeat - Nikki May 15, 2018 at 11:08 am

      Thank you so much for your kind words and support, Carolyn! We will make sure to forward your suggestion to our team at see what they think about it! 🙂

  • Reply Judith Rifkin May 10, 2018 at 12:39 pm

    PLEASE PLEASE PLEASE, allow an earlier to bedtime than 9:00!! For 2 years now, I’ve been asking and waiting!!

    • Reply Bellabeat - Nikki May 15, 2018 at 11:17 am

      Hi there Judith, thank you for reaching out and for your suggestion! Our team is working around the clock on improving the sleep feature of the Bellabeat app so that it could automatically record your sleep before 9 PM as well. Please stay tuned as we appreciate your patience! 🙂

  • Reply Nancy June 1, 2018 at 2:17 pm

    Pl create a thin metal band with hooks or clasps on each end. You can actually use the bands with the sayings that you sell. Thanks.

  • Reply Elaine June 20, 2018 at 7:44 pm

    I love that you can wear the bellabeat multiple ways but I actually hate how easily worn my leather bracelet strap has gotten after not even wearing it for long. Also because it’s worn, I’ve been wearing it as a necklace and find it annoying that it falls off really easily when I bend down (I do this a lot with my two boys). I have had to twist it around twice so that it doesn’t fall off and it’s created a kink in my chain.

  • Reply Julie Crown July 5, 2018 at 6:04 am

    Please can you add trampolining to the list of activities, I have recently purchased a small exercise trampoline and enjoy the workouts that I do but I’m unsure what activity to put it under

  • Reply Eva July 5, 2018 at 11:21 am

    Can you add “mowing lawn” or “yard care” in the categories? Gardening just doesn’t cover that work. Thanks.

  • Reply Jaime July 7, 2018 at 2:08 pm

    Buyers (and gift recipients) BEWARE!!! Bellabeat will not honor my warranty! My leaf was less than 8 months old when I began troubleshooting with a Bellabeat rep, they determined it was their bad product but I don’t matter as a customer because my Leaf was a gift!!!

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