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Take our hand and reach for your health

Reach for your health

We all have goals in life that we strive to reach, whether it is personal or professional goals. Here at Bellabeat, our goal is to make all of your personal health goals come true.


If you ask people, they will likely tell you being healthy is very expensive. A large majority opt to stay at home and push through when they are sick – rather than getting checked out by a medical professional. This maybe be because you feel uncomfortable spending a large amount of money to fix something you believe will recover its own, or maybe you’re just so busy you don’t have the luxury of taking sick days and visiting doctors.

Our goal is to minimize the need for a doctor and hope that preventive medicine will be the leading health system for the future.


Some diseases might be genetic, others can be something you pick up by spending time with someone that is already sick. But there is also a variety of illnesses or diseases that can be triggered by certain aspects of your everyday life – your stress levels and how you cope with them, the level of activity you achieve daily, the amount of sleep you manage, and of course, proper eating and hydration habits.

That is how we aim to help women and bring awareness to health – by conquering the above mentioned areas and lowering risk for possible illnesses taking hold.



With Leaf we give you insight into those areas of your life you might have taken for granted or not given much thought. What this allows you, however, is to become aware of aspects of your lifestyle that have room for improvement. You are also able to set your own Goals and enhance them progressively. What is great about that is – we’re not here to push you into something before you are ready. There are no challenges that you need to meet and then feel bad if you don’t manage to. There is no comparing you to anyone else – because you are a unique person that has their own needs and goals, and we love and acknowledge that! Instead, you can set your own pace. For example, you set your Activity goal as 5000 steps a day, and you reach that goal repeatedly for a week – you can then enhance that to 7000 steps. We urge you to push yourself only to reach your own goals, to become the best version of you, and not to meet anyone else’s expectations except yours.

Reach for your health


After collecting data and seeing which areas seem to be the most problematic to our users, we created Airi. Airi covers all spheres of healthy living and gives you the support to keep going – recipes you can prepare in a jiffy, carefully designed exercises tailored to each user’s needs, meditations to keep body/mind balance, and so much more. This personal coach helps you build upon your Leaf and life goals, and gently nudges you in the right direction whenever you need that extra push. It’s the perfect tool to get you moving in the right direction, when you’re not sure where to start.



That is where our new smart water bottle, Spring, comes into play. People often overlook hydration in their quest for health, however, this is actually a very important aspect to achieving the perfect healthy lifestyle. Drinking the optimal amount of water for YOU will give you a plethora of benefits both for physical and mental health, such as improving your mood and muscle function, improving your skin, hair and nails. Let’s not forget it also helps strengthen your immune system which is important in fending off any illnesses. Last but not least, it helps you sleep better, be more focused and helps alleviate menstrual pain for many. We created Spring to calculate that water water intake need and to remind you to take regular sips.


Bellabeat Community

Finally there is one very important thing to changing your lifestyle.

Moral support.

Being supported on your journey is vital. After working hard on yourself there comes a time when you’re just tired or perhaps your motivation is slipping. Every day it seems to be harder and harder. That is where support is essential – being continually motivated by others to try your best, to know that it is possible to change your lifestyle and reach for health. We have worked on proving this level of support to our users as well as a sense of community. We hope to continue coming up with new ways to build upon this Bellabeat family we have created with your help and working on new ways to help women everywhere live a healthy life.

If we work together nothing is impossible, so remember we’re always with you – every step of the way.

Reach for your health

October 3, 2017

New home screen in your Leaf app

As you may have noticed, this summer we were working extra hard to bring you the best possible experiences, new products, new accessories and we have much more in store! Don’t worry, we will never stop improving!
After introducing our new active collection of bracelets for your Leaf, bringing new 3D meditations to the Leaf app, welcoming Airi – your personal body and mind coach in your pocket and announcing the new clip for your Leaf Urban, we are back on improving Leaf app for you!


New in Leaf app

As of today, simply by opening your Leaf app, you will notice a new, fresh look of your Leaf app.

Our home screen just got a makeover!


What’s changed

We wanted to bring you a new design that will give your Leaf app a new clean touch and make it easier to check on all your stats.

We chose the white color as the main color so that navigating through your App will be even more accessible.

New home screen in your Leaf app

You might notice that there are some differences with our icons as well, but don’t worry, you should still be able to recognize them easily! With a fresh new make-over and ready for new victories, all of the icons in your Leaf App are now circular in shape.Wondering why? Each circle represents your daily set goal, motivating you to close the full circle every day. When the circle is full, you’ll know you’ve reached your goal. And if you want a more precise overview of your progress, just check the numbers next to it!

Simply open your Leaf app to see the new home screen in your app!


We want to hear from you

We want your Leaf app to give you meaningful insights into your health at all times so that you can act upon them and learn more about your body and mind and we never stop working on making things even better for you. Let us know in the comments below what you would like to see next in your Leaf app, what you would like to improve and how we can make your Leaf app even better.

August 25, 2017

Get the Look – Style Inspo

This week we wanted to share with you some of our favorite pieces of arm candy and let the photos do the talking. Check out some combinations we absolutely adore.

Find one you love? Just click on your pick and shop the look.

Leaf Nature Silver + Sand Bracelet 


Leaf Nature Rose Gold + Nude Bracelet 


Leaf Urban Silver + Impulse Clip + Sweet Berry Active Bracelet 


Leaf Urban Rose Gold + Inspire Bracelet 


Leaf Nature Silver + Mint Active Bracelet 


Leaf Urban Rose Gold + Valentine Bracelet 



August 9, 2017

Four Benefits of Wearing A Health Tracker

Meditation exercises in Leaf app

How often do you wear your Leaf? What purposes do you wear it for? Here are four amazing benefits and reasons why you should wear it all the time, and not just while exercising.

1. Gives you insight

How many hours do you sleep at night? How active do you think you are? When is your period due next? You might be surprised to learn that most people perceive very different values than what they are in reality. Arguably, the single greatest value of wearing the Leaf health tracker is that it gives you the insight you didn’t realize you were missing. How can we improve things if we don’t know what needs improving? By learning about your body, you empower yourself to make changes that are long lasting and beneficial to your well-being.


2. Motivates you

Nothing motivates us more than progress. The value of those ’before vs after’ pics go beyond keeping a record. They let us visually see what the mind sometimes forgets and keeps us going when in doubt. It works the same way with your step tracking and active minutes. Seeing your daily progress in the Leaf app gives you that push to go a little further and the motivational messages are a great little pep talk. Who doesn’t love the occasional pat on the back?

3. Sets the bar

Walking 10.000 steps a day can seem impossible with the obligations of daily life. But did you know, more often than not, getting in some active minutes is easier than it might initially seem. Many people report surprise at learning how many steps they have actually made and how easily it came to them. Sometimes we just don’t realize our own strength. Tracking your activity with Leaf sets your very own bench mark and taking it up the extra notch starts to look like a piece of cake. Mmmm cake. Watch your personal goals increase in no time.

Leaf activity goal setting

4. Helps with the math

Many women report getting a health tracker to help them with weight loss. You may have heard of the simple breakdown “weight loss = calories consumed < calories spent.” It’s a little more complex than that (as not all calories are the same), but by keeping a food journal and tracking your activity with Leaf, you can get a simple overview of your daily caloric expenditure. Armed with that information you can make smarter food choice and progress to a more balanced lifestyle. Healthy is happy.

July 26, 2017

All New Colors. All New Range.

Our new Active bracelets have landed, and they have made quite the splash. Kicking it off with two tantalizing summer colors, Sweet Berry and Fresh Mint, we’ve introduced a range of rubber bracelets that are super comfortable to wear and are perfect for those sweat inducing workouts. You’ll be the envy of your gym buddies with these gorgeous pieces of arm candy.

The inspiration for our Active range has come solely from you, our users. Along with a material that is more workout friendly, the bracelets have an adjustable one-size design suitable for all wrists. And for our users out there who aren’t fans of leather, we wanted to give you an option to accessorize your way, so we come up with a range made purely from animal-friendly materials.                                                                                                                                                             

Haven’t grabbed yours yet?

Simply click on the one you love and make your Leaf look pop with color before they all get snatched up.


Did we mention they are compatible with all Leaf editions?

This range is seriously one of our favorites so far. Check out this instructional video demonstrating how to adjust the size of your bracelet.

Let us know in the comments section below what colors you would like to see in the future.






July 21, 2017