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One of the biggest challenges most of us face in life is how to successfully change your habits and build a healthy lifestyle, regardless of when you decide to do it. What can prove even harder is fitting that change into our life without having to sacrifice precious time or other things we love. We embarked on our mission with the idea to merge innovation in technology and design in order to develop products that will make a lifestyle change simpler and fun. Welcome to a new era in personal wellness.

When we are deciding on a new product or design, the solution always has to bring an answer to our main question – how will this provide our users with knowledge, support and guidance on their personal journey.Leaf Urban
Innovation in technology opened so many new possibilities in personal health tracking and management. We can now easily track and access accurate data on most of our relevant vital signs with the help of easy to produce sensors and devices.

However, we believe that while it is exciting, technology by itself does not have the power to make us healthier or more productive. It only has great potential when it is an integrated as part of an enjoyable and exciting experience. That is why at Bellabeat we strive to be so much more than just another “health tracker company”. We are dedicated to creating a brand with a mission to first and foremost inspire and support women as they embark on a personal wellbeing improvement journey.

Through our work as a team – our technology, design and content – we work to spread awareness and motivation in order to nurture our minds and bodies. This, consequently, provides us with energy and time to do everything else we enjoy. One of the things we especially love is design. It’s not just about the beauty. It’s about creating an ecosystem of tech powered products that don’t just work but are a joy to use. It’s about making technology easily accessible and an unobtrusive part of our style. With the help of design we’re turning the struggle to improve our health into an experience that is easy to incorporate into our daily lives.


Urska and Jelena


At Bellabeat we also believe that personal health and wellbeing are deeply connected with the health of our environment and society. Our individual bodies and minds are all just small parts of universal life on our planet and being aware of that is deeply rooted in our brand identity. Loving each other, respecting other forms of life and appreciating the environment are core values of our team and guidelines we respect when designing and creating our products. We strive to minimize our environmental footprint by reducing the use of plastic material in our products and plastic waste in our offices.

Urska Sršen, Co-founder & CCO


March 2, 2018

How to style your Leaf this holiday season?

Holiday style

It’s time to pick your holiday outfits, and we know that can be a true struggle sometimes. You have a dinner with the family, a gathering with friends, on office holiday party, and then the New Year is around the corner as well. So many days to plan, so little time to come up with ideas.

That’s where we come in!

Luckily, Leaf goes perfectly with everything, so we decided to share some of our favorite holiday styles.

Rock a business look

When it comes to the holiday party season, the one most people dread are office or business parties. It can be difficult to decide on something that isn’t too much, but also doesn’t make you feel under dressed. But hey, don’t dismiss the power of a comfortable winter sweater! If you style it with a pair of fancier pants – they can even be a winter color such as a dark green or red. Wear your Leaf as a bracelet, or necklace as both should look good. With a sweater combination, you won’t feel overdressed, and can still make it look elegant.


Go Casual

The first thing that pops to mind when you hear the word “casual” is a hoodie and fluffy socks. Seeing your friends and neighbours at a get-together over the holidays is one of the best parts of Christmas (or so we like to think), so why waste your time on figuring out what to wear? No need for a fancy cocktail dress at a casual holiday party. Christmas-themes sweaters in red and green, especially those with Santa on the front, may seem tacky and outdated, but that doesn’t mean you can’t go for a look that is both casual and feminine. Wear something understated and sophisticated, like a nude comfy sweater, and pair it with a pom pom hat. Casual, Classy, Cozy. Feels like Christmas.

Fashion-forward with class

If you like staying on top of trends there’s quite a few popular this winter, such as oversized scarfs that you might mistake for blankets – or a good faux fur coat. Faux fur goes with anything, and will always add an extra dose of class to your look. Style your Leaf as a necklace, and prepare yourself for the compliments on your unique accessory! As it’s the holiday season, don’t forget to spice up your look with a bit of red lipstick. If you keep the tones you wear monochrome, a splash of red on your lips will stand out wonderfully.

Elegant in Black & White

Elegance comes in various ways, and one of them is this simple outfit – a pretty top in winter white or cream with ivory pants. Black & White is such a classic combo, so why not go for it during the festive season? It doesn’t matter what you’re wearing, whether it’s a dress, a skirt, tailored trousers, whatever, just make them black and add a white top. Better yet – turn it upside down. Don the monochromatic attire and add a Leaf to the combo. It is the perfect accessory to round up your outfit and give it that sleek, cool finishing touch. This outfit is not only failsafe, it is also scene-stealing, and just the thing for a slightly more formal gathering.
We hope these looks inspire you to create your own holiday look!  Which one is your favorite? Share your opinion in the comments below!

December 20, 2017

At Bellabeat we are thankful for…

Thankful for

When thinking of Thanksgiving for a lot of people the first thought might be food, or rather, the Thanksgiving feast. But the real meaning of Thanksgiving is in the word itself – giving thanks, and appreciating everything you have in life, especially your loved ones. It’s the time to try and look towards the good things in your life, even when you are having a hard time. Giving your gratitude and finding things to appreciate in your life, might end up making tomorrow a slightly brighter day to wake up into.


In this blog, we would like to share the things we are grateful for.

As a company, here at Bellabeat we are most grateful for YOU, our users. You are an infinite source of inspiration and motivation. We celebrate each success you achieve with the help or support of your Leaf as if it had happened to us. Without you, there would be no Bellabeat.


Thank you for your continued support, and the trust you have placed in us.

Thank you for being the very heart of our Bellabeat family.

Thank you for working on your health so persistently and never giving up on your goals. You are an inspiration.


Thankful for

Of course, since everyone is unique, we all have things we are grateful for in our own lives. We decided we would share some things the valuable members of our Bellabeat team are thankful for, and maybe help you find out even more things you can be grateful for in your life as well.


Some of the things our Bellabeat team members are grateful for are…


“Meeting new people and making lifelong friendships.”

“Getting to travel more and experiencing different surroundings and cultures.”

“I am thankful for being healthy, happy and alive. What more can you ask for?”

“For both the positive and negative experiences in this past year. Even the bad things taught me a lot about myself.”

“I am thankful for the freedom I have and the inner growth I achieved during the year.”

“I’m grateful for all the kind and humane strangers I met this year.”

“I’m thankful for the love I received from my boyfriend, family and friends.”

“I’m happy about getting a job here this year!”

“Super thankful for all the amazing, talented and passionate people I work with and all the things I learned from them in this year.”

“I am thankful for myself and that I never gave up no matter what happened to me. If I did I would have missed the good things. I’m also grateful for those good things.”

“I am thankful for every new day – whether there is sun, rain or clouds – because it gives me the chance to spend it with my loved ones and the opportunity to do something good.”

“For best friends. The friends that are there for you in good times and bad, without judgement. The ones that are my support when ever I need it.”

“I am thankful for music. It calms me down when I’m anxious, makes me happy when I’m sad and best of all, always inspires me.”


Thankful for

How about YOU? What are you grateful for?

Let us know in the comments below!



November 22, 2017

Welcome to the Bellabeat Life community

Hi everyone,

My name is Urška and I’m one of the two co-founders of Bellabeat.

To those of you who already know me and even took the time to reach out to us, I’d like to say a big thanks! Your messages often made our day and pushed us forward when things were hard but above all, you all contributed to what Bellabeat is today as a brand and have helped us develop and improve products that we can be proud of.

To those of you who are new to Bellabeat or haven’t had the chance to let us know how you feel about our company or our products, I’d like to say a warm welcome and invite you all to reach out to us at any time. On that note, I’d also like to introduce you all to our story and invite you to become a fully-fledged member of the Bellabeat family. After all, we’re all in this for the same cause; to be healthier and happier. It’s as simple as that.

Bellabeat communityYou might have seen me and my pup Punchi around on our ads and Instagram profile…


Bellabeat was founded 4 years ago with (what at the time seemed) a simple mission – to change the way women access their health data and become actively engaged in improving their well-being. At the time, the ‘quantified self’ movement was just starting on the trajectory it is on today. But what bothered me the most personally, is how ugly and underperforming those products were. None of them appealed to me in design. None of them fit comfortably. All of them wanted me to have a tight butt (pardon my French) but none of them took into account the female-specific aspects of my health. You know, like probably one of the first health-related things ever to be curiously observed and quantified. The period. *gasp*

I’m not saying any of them weren’t intriguing though. Health has always been something that I consciously valued and nurtured. I was born a couple of weeks prematurely and that (or maybe it was just the gift of genetics), left me with a couple of autoimmune and allergy conditions. Nothing life threatening (very grateful for that) but just enough to cause discomfort if not properly “managed”.

My body has taught me, the hard way, to be conscious of what I eat, touch or even look at (or so it seems sometimes when I turn on the news). Also, suffering from a thing called atopic dermatitis, I don’t even have to DO any of those things to get punished for my carelessness. Sometimes the trigger comes from within me. Stress and stressful feelings can trigger major outbreaks. If I had a penny for every time my mom told me to “calm down and take care of myself” as advice on how to treat my problems, I’d be a billionaire by now. We all know that in the history of humankind no one has ever had a penny for “every time” or has calmed down by simply being told to do so, ESPECIALLY when it’s already too late and your body itches and burns all over. But nevertheless, in time I did learn how to value her advice, if only I had stuck to it religiously – preventively. Also, she should know something about the topic. After all she is a PhD Gynecologist and Perinatologist.

The reason why I’m sharing all these personal details is to help you understand where my passion for women’s health, health tracking and DIY health management comes from and how I go about deciding what is important for us as a brand. During the very short time of my life I’ve learned to understand the importance of balancing my own mind, strengthening my body and developed ways to nurture my health as a whole. I’m extremely lucky to be born into an amazingly supportive family that has always helped me with advice and motivation and above all, gave me a good head start by raising me in a healthy and safe environment where being a woman was not a scary thing. I’m aware of the fact that not everyone is so lucky – that motivation and good advice are hard to come by and that health (body and mind) issues can be especially overwhelming for women.


Fast forward to present day at  Bellabeat, we are still on the same mission but now we know that it is much more complex than we could have ever anticipated. Merging all the ideas and solutions that we would like to offer to users in a few easy-to-use products is extremely hard. Developing innovative technology that is also likeable and practical is challenging. And staying positive every time something is not exactly as we imagined is almost impossible. But all of this is manageable because I strongly believe that we do have a positive impact on people’s lives and I continue to be lucky in that we’ve been able to build a team as tightly knit as a family. We all nurture the same values of trying hard, giving our best and above all doing good.

However, at the end of the day all our passion summarized, all our hard work done, and all our ideas implemented wouldn’t count for anything if it weren’t for all of you who support us and join us along the way with your own expectations and needs. Bellabeat would not be the brand we want it to be if we did not listen to our community. So, here is how we would like to include you even more and let others in the community hear your thoughts too, not just us.


We’re starting a “Bellabeat Life” channel on Instagram where we would like to share your stories of health. Why are you in this with us? What keeps you healthy? What drives you? What do you need from the Bellabeat community to make it all easier? We hope we can provide a community space where we all feel safe and encouraged to improve ourselves and our lifestyle. After all, the whole point of being healthy is to be able to enjoy life and share ourselves with the world.


We can’t wait to hear your story! Take a look at our Bellabeat Life Instagram page for inspiration HERE.

How to be featured? Post a picture on your Instagram page with your Leaf and tell us your story. Follow and tag our official Bellabeat Instagram (@bellabeat) and use the hashtag #bellabeatlife

Don’t have Instagram but want to share about your journey to health? Reach out to us at



October 4, 2017